New Features

Custom Vouchers — The Feature That Drives Growth and Loyalty

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By Bemen Wagdy

9 April 2022

At OTORide, vouchers aren’t just about giving discounts—they're about driving serious business impact. That’s why we built one of the most customizable voucher systems in micromobility, giving operators the power to grow acquisition, boost loyalty, and re-engage users effortlessly.

Forget one-size-fits-all promo codes. With OTORide’s voucher engine, you can create rewards that work for your exact needs:

  • Credit-based vouchers (e.g. $5 added directly to your wallet upon applying the voucher)
  • Trip-based vouchers (e.g. provide a set number of minutes you can use toward active rides)

Each code can be tailored by value, fleet, duration, and activation window. And it’s all tracked—real-time and in one place.

The inspiration came straight from the ground. Operators needed smarter tools. They wanted control over where vouchers worked, who got them, and when they expired. They wanted to do more than “discount.” They wanted to build campaigns: launch new markets, revive inactive users, and reward loyalty—on their terms.

And with OTORide, that’s exactly what they got.

Creating a voucher is fast and precise:

  • Choose Credit or Trip format
  • Set currency, fleet, value, and custom code
  • Define timing: start, end, or lifespan (in hours)
  • Add labels and descriptions to stay organized

Once it goes live, it’s fully trackable. You’ll see who uses what, when, and where.

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This isn’t a simple feature—it’s a strategic lever. You can:

  • Target riders by city, behavior, or campaign
  • Run flash deals or evergreen codes
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Use cases are endless:

  • Launching in a new city? Offer a voucher for a first trip.
  • Reactivating a cold rider base? You can send a voucher.
  • Revenues go down? Boost a voucher to reduce vehicle idle time.

No matter the strategy, you stay in control. Pause, tweak, or update any campaign without interrupting user experience.

If you’re ready to grow with full control, OTORide’s voucher feature is ready to power your next big move.

Let’s talk about how we can support your goals. Reach us at hello@otoride.com Let’s grow your business together.