Built-In Marketing Tools That Drive Real Engagement

Marketing tools shouldn’t live in a separate system. That’s why OTORide gives you built-in tools for Push Notifications, SMS, and Email to reach riders directly, run targeted campaigns, and grow usage without leaving your dashboard.

In this blog, we'll walk you through our built-in marketing feature, what it is, how it works, and why operators are choosing it to grow efficiently without pain.

“We were spending over $1,000 a month on separate email and push platforms, none of which could target based on actual ride data.” - Mustafa Turki, CEO of Owlo “We were also looking for something that could dig into user activity and trigger campaigns automatically. We tried Mailchimp and other tools, but they weren’t accurate or relevant enough to our operations, and the costs added up.” - Juan Carlos CEO of Skootel

That frustration was echoed by many others. Operators wanted to create, send, and track campaigns inside the same system they use to run their fleet. More importantly, they needed targeting capabilities that go beyond simple blasts, smart filters by fleet, city, subscription tier, last activity, or even ride type.

Here’s how our built-in marketing feature works and what you can do with it:

You can instantly send:

• Push Notifications for fast engagement
• SMS Messages for high open rates
• Emails for longer-form communication and offers

Each campaign can be configured for:

• Specific fleets or cities
• Custom rider tiers (e.g., active, dormant, subscription holders)
• Event-based triggers like ride history, signup date, or last payment

From the Admin Dashboard:

• Choose your channel (Push, SMS, Email)
• Filter your audience with detailed conditions
• Create content, set timing, and send immediately or schedule
• Monitor engagement metrics like open rate, click rate, and conversion

And if you want to send a message to just one specific rider you can. Whether it’s to follow up on feedback, reward loyalty, or test a high-touch approach, our tools allow 1:1 engagement just as easily as mass campaigns.

Operator Benefits

• Re-engage inactive users
• Promote subscription plans or voucher codes
• Launch new zones or fleets with a splash
• Drive real-time usage during peak hours

Unlike external tools, OTORide’s system connects directly to your operational data. That means:

• No data exports or delays
• Full visibility into who saw what and how they reacted
• Instant syncing with ride status, payments, and user behavior

You don’t need a separate CRM. You’ve got real-time access to your users and tools to act on that data fast. Whether you’re scaling a fleet or optimizing retention marketing is now part of your operations.

Let’s talk about how we can support your goals. Reach us at hello@otoride.com Let’s grow your business together.