Subscription Passes: Your Key to Recurring Income and Rider Retention

At OTORide, we know not all riders want to pay per ride. Many want flexibility, savings, and the simplicity of a pass. That’s why we built the Subscription feature—to let operators create passes tailored to every type of rider: daily commuters, tourists, students, or corporate teams.

What is the Subscription Feature?

The OTORide Subscription feature allows you to build recurring or one-time passes that unlock discounted or bundled ride access for a set period. Riders can subscribe directly from the app and enjoy benefits like free unlocks, reservation discounts, free minutes per ride, and more—all defined by you.

Why We Built It?

Subscription was one of the first features we introduced on the OTORide platform—and over time, it has become one of the most advanced. We've continuously evolved it to meet real market demands.

A major leap in customization came in May 2025, when we partnered with Scooty from Canada. Their CEO, Shoaib Ahmed, shared the need for a deeply flexible subscription system, as their business generates multiple revenue streams from pass-based models. Together, we enhanced the feature to support advanced customization, enabling Scooty to design passes that precisely match their operations and market segments.

As Shoaib put it:

"Our business relies heavily on subscription models. OTORide worked hand-in-hand with us to ensure the platform could support every level of flexibility we needed—now it’s a core part of our growth."

All operators using OTORide now have access to these powerful capabilities, giving them the same freedom and tools to build what fits their audience.

Operators needed a way to lock in rider loyalty while generating upfront revenue. Subscription passes offer both. Whether it’s a daily access pass, a 3-day tourist bundle, a weekly pass for commuters, or a semester-long plan for students—subscriptions give operators the flexibility to design what works best for their market.

We also built it to help operators serve businesses and institutions looking to provide access to a fleet without handling payments per ride. From hotel chains to delivery platforms, subscription access is the model that fits predictable, repeatable use.

How It Works?

Operators can define every part of the subscription logic:

• Choose value type: credit-based or time-based (e.g. 3 days, 1 week, etc.)
• Assign to specific vehicle types and fleets
• Customize pricing and pass titles
• Include unlock, reservation, and per-minute fee discounts (in %)
• Offer free minutes per ride
• Set subscription start and expiry dates
• Add optional features like disabling the minimum fee or setting descriptions

Subscriptions can be toggled Active or Inactive anytime and support full lifecycle management.

Full Control for Operators

This isn’t a rigid bundle—it’s a modular, dynamic setup. Want to give 100% discount on unlocks but only 15% on minute fees? You can. Want to build a 7-day time-limited pass that grants 30 free minutes per ride and auto-expires? Done.

With OTORide, you don’t just set up a pass—you define how your pricing strategy works, down to the smallest parameter.

Why It’s Powerful?

• Boosts rider retention and loyalty
• Generates predictable revenue upfront
• Supports student, tourist, or corporate targeting
• Reduces friction for high-frequency users

Whether you're creating a low-cost daily pass or a premium monthly subscription, OTORide’s Subscription module gives you full freedom to customize. Built to scale, ready to activate, and powerful by design.

Let us know if you'd like to launch your own set of subscription passes—we’ll help you get started in no time.